Sunday, October 26, 2008

Deepavali thoughts

it is deepavali time.
this time, the mood seems somewhat subdued.
partly the rains and partly, i guess, the drain on the stock markets.
today's paper talks about the reduced cracker sales.
increased cost and weather are considered the reasons.

but, some persons i spoke to - including some youngsters, who otherwise would have loved to burst crackers - were not that keen.
is it because the fireworks we see on TV and movies - which are grander and more vicarious. whether it is violence in the news and movies or the well orchestrated displays that precede or are part of concluding sessions of major events.

the small 'bijlees' or 'sparrows' or 'lakshmi's or even the 'atom' or 'hydrogen' bombs feel very pale in comparison.

i also noiticed this time, that the campaigns on going green [avoiding noise and air pollution] or the ones that say do something instead..
like donating for the needy or other social causes instead of spending on crackers.

a couple of years ago, it was a campaign against child labor, that used to be rampant in the fireworks industry.

it is good to see the spread of the spirit of sharing and caring.
like most occasions these days, this is also an opportunity for the retailers to gram a share of the wallets.
giving is redefined as buying.
one's affection and caring is measured by the price of the gifts to be given out.

newspapers carry full page ads; more implicit or not so subtle are placed articles on the goodness of giving. 
yesterday's issue of Mint - a paper that i started liking - carried a special article on 100 options for giving.

while these provide opportunities for one to cleanse some felings of guilt, more tolerance and consideration for others is needed to make every day a deepavali celebration.
Post a Comment