Saturday, December 26, 2009

spaced out world

well, it finally happened.
in spite of the denials by the Indian arm, worldspace will shut down the india operations on 31 december.

as a radio enthusiast - from school days, as a short wave listener, and one of the early subscribers of the then free service, it is sad to hear of a radio station folding up..

the initial doubts on the sustainability of this service were somewhat addressed when worldspace went paid. at least there was a revenue stream.
when i saw that they were also promoting events, felt that this could be a route to exclusive content, that could be monetized.

not sure what went wrong. maybe there were too many channels started too quickly.
maybe the costs of sourcing music was high.
maybe the subscriber base was not growing. it was interesting to note that the tie up with airtel got them more subscribers recently than direct subscriptions.

i hope that someone else would be able to revive this wonderful service and enhance the USPs.

this adds to my list of new things to do in the new year.
maybe internet radio.

do you know of any good internet radio guides?
Post a Comment